http://actionableinsights.covario.com/1037/the-agency-of-the-future-will-not-be-an-advertising-agency-it-will-be-a-marketing-solutions-company/ The Leader in Interactive Analytics - Covario Thu, 04 Mar 2010 21:00:55 -0700 http://wordpress.org/?v=2.8.5 hourly 1 http://actionableinsights.covario.com/1037/the-agency-of-the-future-will-not-be-an-advertising-agency-it-will-be-a-marketing-solutions-company/comment-page-1/#comment-139   The Agency of the Future by Page 90 Sat, 27 Feb 2010 20:59:28 +0000 http://actionableinsights.covario.com/?p=1037#comment-139 [...] Mann has written a terrific essay on what the advertising “agency of the future” will look like. He uses the term “Marketing Solutions Company” and it’s a good [...] [...] Mann has written a terrific essay on what the advertising “agency of the future” will look like. He uses the term “Marketing Solutions Company” and it’s a good [...]

]]> http://actionableinsights.covario.com/1037/the-agency-of-the-future-will-not-be-an-advertising-agency-it-will-be-a-marketing-solutions-company/comment-page-1/#comment-137 Mike Harris Thu, 25 Feb 2010 17:21:18 +0000 http://actionableinsights.covario.com/?p=1037#comment-137 Great post. It would seem that these new marketing solutions companies could easily be virtual, staffed by non W-2 employees. I think this model will provide the highest level of continuous innovation improvement for clients at costs which are a fraction of what they pay today when they cobble together and manage a complex smorgasbord of solutions. Great post. It would seem that these new marketing solutions companies could easily be virtual, staffed by non W-2 employees. I think this model will provide the highest level of continuous innovation improvement for clients at costs which are a fraction of what they pay today when they cobble together and manage a complex smorgasbord of solutions.

]]> http://actionableinsights.covario.com/1037/the-agency-of-the-future-will-not-be-an-advertising-agency-it-will-be-a-marketing-solutions-company/comment-page-1/#comment-106 Selling search to the C-suite: Interview with Russ Mann of Covario | Jeff Woelker : Chicago SEO, SEM, and Social Media Consultant Mon, 30 Nov 2009 23:10:45 +0000 http://actionableinsights.covario.com/?p=1037#comment-106 [...] my blogs “The Rise of the GenX CMO” and “The Agency of the Future”,   I described the historical and macro circumstances that got us to where we are.  The Baby [...] [...] my blogs “The Rise of the GenX CMO” and “The Agency of the Future”,   I described the historical and macro circumstances that got us to where we are.  The Baby [...]

]]> http://actionableinsights.covario.com/1037/the-agency-of-the-future-will-not-be-an-advertising-agency-it-will-be-a-marketing-solutions-company/comment-page-1/#comment-98 Thad McIlroy Fri, 20 Nov 2009 04:54:34 +0000 http://actionableinsights.covario.com/?p=1037#comment-98 I think that this is an excellent post and hits the nail on the head regarding the future of agencies. But a question remains. Your firm already has a business relationship with Adobe now that it owns Omniture. On September 16th Covario endorsed the acquisition, but only immediately after the announcement. I've written a report on the acquisition, "Adobe's Designs on Web Analytics: The Omniture Acquisition," and remain uncertain of its likely success. Now with two months to ponder the announcement, what are your current feelings about bringing expensive and sophisticated web analytics into a company that provides professional yet relatively inexpensive design tools, many used by people entirely unfamiliar with even the term "web analytics"? I think that this is an excellent post and hits the nail on the head regarding the future of agencies. But a question remains. Your firm already has a business relationship with Adobe now that it owns Omniture. On September 16th Covario endorsed the acquisition, but only immediately after the announcement. I’ve written a report on the acquisition, “Adobe’s Designs on Web Analytics: The Omniture Acquisition,” and remain uncertain of its likely success. Now with two months to ponder the announcement, what are your current feelings about bringing expensive and sophisticated web analytics into a company that provides professional yet relatively inexpensive design tools, many used by people entirely unfamiliar with even the term “web analytics”?

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