INFLECTIONPoint 2010: Growth In Search

by Tiffany Feltenberger | February 4, 2010

Covario INFLECTIONPoint 2010 brought in Mark Mahaney (Citi) to discuss the outlook for search based on Industry Trends. While last year, we saw tremendous budget freezing and slashing, this year is showing budget increases, namely in Online Retail and Travel. Automotive is still lugging along, and it appears that Financial Services is taking the longest to get back on track (shocker! since they initiated much of the spiraling recession). The Search budget returning reinforces the notion that the data driven marketing techniques can reap the benefits of increases by leveraging numbers to tell the ROI story. Keep upping the ante on your analysis and providing insights for your marketing programs, and the budgets will come.