Mike Gullaksen – the newest Covarian

I am happy to say this is my first week at Covario and I am truly excited about the opportunity ahead. Having a 9 year search background from iCrossing where I was SVP of Search, I truly am able to see why Covario is positioned so well to succeed.

With the economic challenges and the need to be laser-focused on ROI, Search has  become a focus across all marketing efforts.  A true differentiator will be our clients’ ability to leverage the Covario technology, coupled with strategic decisions on SEO and SEM, and the synergies between the two.  Whether our advertiser clients choose to manage their campaigns in-house or by employing Covario’s world-class services, the partnership with Covario results in more efficient and effective management of their Search efforts.

By utilizing Covario Organic Search Insight and Paid Search Insight, large advertisers can eliminate a lot of the labor-intensive work that drives up costs so more time can be spent on strategy and business.

The area of Search Synergy is one of the most talked about topics in the industry and it will continue to be an area of Search driven by innovation in the technologies used to manage campaigns.

To sum it up, the great technology that Covario has built, combined with best of breed service offerings, will truly set us apart as the leader within the Search space and I am thrilled to be a part of Covario.

Bookmark this post: