Adobe Wins Ad:Tech Limelight Award

by Debbie Rosenzweig | April 20, 2009

Hot off the presses…

Adobe has won the 2009 ad:tech Limelight Award for Best Search Marketing Campaign Strategy! The award will be presented tomorrow night (April 21st at ad:tech San Francisco) in recognition of the data-driven strategy and unprecedented results demonstrated by their recent campaign titled ‘Shortcut to Brilliant’. The campaign, spanning 28 countries and localized for 17 languages, leveraged advanced analytics and a variety of search engine marketing services provided by Covario, Inc. Results from the campaign exceeded revenue objectives by 217% and conversion objectives by more than 400%.

CONGRATULATIONS to the entire Adobe team!