Adobe Acrobat 9 Wins SEW Award for Most Innovative Paid Search Campaign

Adobe® Acrobat® 9 Wins SEW Award for Most Innovative Paid Search Program

by Debbie Rosenzweig | August 11, 2009

Today at Search Engine Strategies San Jose, Search Engine Watch announced the winner of the Most Innovative Paid Search Campaign category. Congratulations to the Adobe / Covario team on another award-winning program!

In June 2008, Adobe announced the global release of Acrobat 9 as the “must-have” digital document management and workflow solution. Despite the global economic downturn, Adobe and Covario were able to generate extraordinary results and exceed all paid search campaign targets by devising a progressive campaign strategy, leveraging Covario technology, and aggressively optimizing keywords, messages and landing pages across 29 countries in multiple languages.