Comments on: Making Marketing the new Finance: Adobe Purchases Omniture http://actionableinsights.covario.com/788/making-marketing-the-new-finance-adobe-purchases-omniture/ The Leader in Interactive Analytics - Covario Thu, 04 Mar 2010 21:00:55 -0700 http://wordpress.org/?v=2.8.5 hourly 1 By: Marketing Is NOT The New Finance | Big Blue Moose http://actionableinsights.covario.com/788/making-marketing-the-new-finance-adobe-purchases-omniture/comment-page-1/#comment-100 Marketing Is NOT The New Finance | Big Blue Moose Sat, 21 Nov 2009 23:59:11 +0000 http://actionableinsights.covario.com/?p=788#comment-100 [...] Internet Advertising Bureau (not to be confused with the Interactive Advertising Bureau) – other bloggers, and then notably [...] [...] Internet Advertising Bureau (not to be confused with the Interactive Advertising Bureau) – other bloggers, and then notably [...]

]]> By: Thomas Molitor http://actionableinsights.covario.com/788/making-marketing-the-new-finance-adobe-purchases-omniture/comment-page-1/#comment-68 Thomas Molitor Sat, 03 Oct 2009 22:49:33 +0000 http://actionableinsights.covario.com/?p=788#comment-68 The sellers of competing vendors of Omniture have told me for years "Omniture" buys business. Now, I believe them. Omniture lost $47 million on $295 million sales last report. You can't be profitable on $295 million of sales I ask? Adobe paid $1.8 billion for Omniture, a 6 x price on unprofitable sales? Justified on the vision that content developers can now embed tagging from the start? Obviously, I'm not seeing some things the Adobe board saw. The sellers of competing vendors of Omniture have told me for years “Omniture” buys business. Now, I believe them. Omniture lost $47 million on $295 million sales last report. You can’t be profitable on $295 million of sales I ask? Adobe paid $1.8 billion for Omniture, a 6 x price on unprofitable sales? Justified on the vision that content developers can now embed tagging from the start? Obviously, I’m not seeing some things the Adobe board saw.

]]> By: Gary Savoy http://actionableinsights.covario.com/788/making-marketing-the-new-finance-adobe-purchases-omniture/comment-page-1/#comment-54 Gary Savoy Thu, 17 Sep 2009 19:02:54 +0000 http://actionableinsights.covario.com/?p=788#comment-54 Russ- This was an excellent overview of a game changer. Content will always be King and now Adobe gets to prove it. I also completely agree with the synergy now created between CIO's and CMO's. It's always been an arm wrestle to see who owns IT and SaaS cost surrounding CRM and data optimization. Gary Russ-
This was an excellent overview of a game changer. Content will always be King and now Adobe gets to prove it. I also completely agree with the synergy now created between CIO’s and CMO’s. It’s always been an arm wrestle to see who owns IT and SaaS cost surrounding CRM and data optimization.

Gary

]]> By: Blackbeaks Blog….All things Analytics - » Adobiture - Brave and measured or foolish? http://actionableinsights.covario.com/788/making-marketing-the-new-finance-adobe-purchases-omniture/comment-page-1/#comment-50 Blackbeaks Blog….All things Analytics - » Adobiture - Brave and measured or foolish? Wed, 16 Sep 2009 20:44:24 +0000 http://actionableinsights.covario.com/?p=788#comment-50 [...] saw it coming or at first understood why it had happened. After reading reactions, particularly a good one here from Russ Mann and a very good one here from Eric Peterson as well as talking to Omniture I have [...] [...] saw it coming or at first understood why it had happened. After reading reactions, particularly a good one here from Russ Mann and a very good one here from Eric Peterson as well as talking to Omniture I have [...]

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