About Actionable Insights

This blog is intended to share insights, findings and analyses with Covario customers and the digital advertising community at large. Postings from Covarians will include industry news and updates, indepth analyses, strategic and tactical advice, and most importantly ACTIONABLE INSIGHTS for large advertisers.

Covarian Bloggers:

Lisa Bari – Sr. Search Marketing Manager
Matthias Blume – Chief Analytics Officer
Pete Dudchenko – Senior Product Manager
Sabrina Gallier – Search Marketing Manager
Mike Gullaksen – VP of Search Strategies
Ting Ting Jager – Search Marketing Manager
Craig Macdonald – Chief Marketing Officer and VP of Products
Debbie Rosenzweig – Director, Marketing & Communications

About Covario

Many of the world’s best known brands are using Covario Interactive Marketing Analytics solutions to manage and optimize their online brand presence…

Headquartered in San Diego, California, Covario fields a team of professionals with expertise in traditional and online marketing, branding, advertising, search engine marketing, enterprise technology software, sophisticated and predictive data analytics, enterprise consulting and software development. Most importantly, Covario is a group of people committed to delivering innovative solutions and ensuring the highest levels of client satisfaction.

Interactive Marketing Analytics powered by the Covario Marketing Action Platform

Leveraging a Software-as-a-Service platform, Covario’s Interactive Marketing Analytics solutions provide advanced analytics, multi-level reporting and robust integration with major search engines and web analytics packages.

With Covario Interactive Marketing Analytics solutions, corporate marketers, executives and their agencies make informed decisions regarding budget, media mix, messaging, conversions and online strategy.

Advanced Analytics
Optimize program performance and ROI across multiple media channels
Multi-level Reporting
Provide actionable information to practitioners, executives and agencies

Robust Integration
Leverage existing data from search engines and web analytics packages
Software-as-a-Service
Maximize time to value and eliminate support costs

Visit Covario.com for more information