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Category — CEO

A Proposal for a New Taxonomy and Measurement Framework for Digital Marketing

by Russ Mann | April 28, 2011

Forrester Research has the best ad spend prediction model out there, and most advertisers, agencies, investment analysts and tech companies use Forrester estimates as the gospel. However, as the digital marketing industry has evolved, the lingo and taxonomy has created a new opportunity for re-definition.

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Back to the (Agency of the) Future – Software and Marketing Collide Again

by Russ Mann | August 10, 2010

The Agile software development methodology focuses on rapid iteration through cross functional and adaptive teams to quickly develop and evolve software, and even change requirements mid-stream based on the needs of the market.

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