Category — Events
Rochelle Sanchirico Recognized at 6th Annual Stevie Awards
Congratulations to Rochelle Sanchirico from Washington Post Digital for nabbing a Stevie Award at last Friday’s Sixth Annual Stevie Awards for Women in Business.
Intel’s Sponsors of Tomorrow Campaign named Finalist for Two DPAC Awards
Congratulations to Intel and Covario for being named as finalists for two Digital Publishing & Advertising Awards!
Intel’s “Sponsors of Tomorrow” campaign has been named as one of three finalists for “Best Digital Integrated Campaign” and one of two finalists in the category of “Best Search Campaign.”
Digital Scores A Comeback
As predicted in the first part of this blog, as technology vendors take over the agenda at ANA from classic brand advertisers – the discussion of digital advertising comes to the fore. Diane Brink of IBM discussed Smarter Planet…
TV Ads – 4; Digital – 0
The Association of National Advertisers conference is taking place in Scottsdale, AZ this weekend. It’s a great conference, with senior level marketing and advertising leaders from the largest advertisers in the US. Being a digital advertiser, one would think the big topic would be the increasing way in which consumers have fragmented their approach to learning about brands – from search, to display, to blogs, to viral marketing.
Tis The Budget Season. Expect 10-15% Growth in Paid Search in 2010
Our advice to customers, based on both the dynamics we are seeing in the 2H’09 data and on our conversations with customers is that paid search advertising budgets for the high tech sector will be 10-15% above 2009 levels — and advertisers will need to maintain at least this level of budget growth to maintain online market share.
Covario Clients Nominated for Search Marketing Excellence
Covario, Inc., the leader in interactive marketing analytics, today at Search Engine Strategies San Jose announced that three of its clients – Intel Corporation, Procter & Gamble and Washington Post Digital – have been named finalists in the 2009 Search Engine Watch (SEW) Awards. Designed to recognize excellence in search engine marketing, inspire innovation and encourage new ideas, the SEW Awards acknowledge outstanding marketers in 14 different categories.
The Introduction of the Gen X CMO
The new CMO is also a CIO, CTO and CFO as well, and they will be more comfortable doing more in-house, running the numbers, and not requiring big media or big agencies to get the work done and make results happen.
Most importantly, the new CMO will demand accountability and ROI from their staff, their spend and their partners. “Marketing is the new Finance,” says Ann Lewnes, CMO of Adobe. The new CMO will know how to facilitate conversations but not dominate them, they will simultaneously be global and local, they will use more highly targeted and sophisticated messaging through more nichey and organic channels to influence specific constituent personas.
Search Grows Up
Last week I attended MediaPost’s Search Insider Summit conference. I wanted to share the major discussion points from the sessions and make an observation — that the majority of the conversation was not about search marketing as a stand-alone discipline, but rather about search marketing’s role in overall marketing and its integration into process and measurement of advertising. These are the panels that I thought had the most valuable takeaways:
Adobe Wins Ad:Tech Limelight Award
Adobe wins the 2009 ad:tech Limelight Award for Best Search Marketing Campaign Strategy in recognition of the data-driven strategy and unprecedented results demonstrated by their recent campaign titled ‘Shortcut to Brilliant’. The campaign, spanning 28 countries and localized for 17 languages, leveraged advanced analytics and a variety of search engine marketing services provided by Covario, Inc.
The New CMO – Cross Media Optimization
Last week, I spoke at the WebTrends Engage Conference in Las Vegas, NV. This entry to the Covario blog represents a refutation of the “What Happens in Vegas Stays in Vegas” mantra – I do want to share the presentation that was given and make some suggestions to customers about how Covario will be approaching this concept of Cross Media Optimization through our technology and consulting practices in the next year. Consider this an overview of that presentation.
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