Category — Events
What Fuels Search Marketers – Case Study
This panel and conference got our me and my fellow Covario staff, who were attending the conference, thinking; it’s great to know what elements fuel SEO, but what about the elements that fuel the Search Marketers themselves.
Covario INFLECTIONPoint 2011 Recap: Day #2 Keynote – Cross Media Optimization, Join the Party!
The big question for her marketing team is, “How do they communicate to each individual consumer with an overarching concept?”
Covario INFLECTIONPoint 2011 Recap: Guest Speaker #3 – Now Showing: Movie Studio Flies High At Box Office With Social Media
The fact that each movie has the goal to make a large brand impact in such a short amount of time makes using social media campaigns even more challenging. But they found a way.
Covario INFLECTIONPoint 2011 Recap: Guest Speaker # 2 – Breaking News: Publisher Grows Online Subscriptions With Digital Media
Because of the rapid migration from print to online and mobile media, traditional publishers need to create new marketing strategies and tactics, as well as new business models in order to survive and thrive.
Covario INFLECTIONPoint 2011 Recap: Panel Session # 2 – Budgeting for Search in 2011
Search has reached maturity – both paid and organic. It is no longer a matter of whether to invest in search, but rather a matter of how much and which ones – paid, organic and/or social.
Covario INFLECTIONPoint 2011 Recap: Panel Session # 1 – Credit Crunch
Most organizations are under pressure to improve the measurability and ROI of media spend. These expert marketers joined each other on stage to discuss, and at times debate, best practices in attribution modeling and media mix optimization.
Covario INFLECTIONPoint 2011 Recap: Second Presenter – Mark Mahaney from Citi Group
In all seriousness, Mark shared that all the claims of a slowdown or maturity of the Internet are unfounded – Google is still growing, Groupon was valued in the billions of dollars, Twitter has turned tweeting into a verb, and Facebook is where Google was eight years ago.
Covario’s INFLECTIONPoint 2011 Recap: Keynote Presentation by Sean Corcoran of Forrester Research
Sean explained that before even trying to figure out how to report the data, organizations should first sit all stakeholders down and agree on their common OBJECTIVES. This would create a culture of “intelligence” rather than one of mere “reporting.”
Covario’s INFLECTIONPoint 2011 Recap: Welcome Top Guns of Digital Marketing
Covario’s annual INFLECTIONPoint Conference was held February 1st through 3rd in downtown San Diego, CA. The theme of this year’s event was Top Guns of Digital Marketing,…
Rochelle Sanchirico Recognized at 6th Annual Stevie Awards
Congratulations to Rochelle Sanchirico from Washington Post Digital for nabbing a Stevie Award at last Friday’s Sixth Annual Stevie Awards for Women in Business.
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