Category — Covario Events
Covario INFLECTIONPoint 2011 Recap: Day #2 Keynote – Cross Media Optimization, Join the Party!
The big question for her marketing team is, “How do they communicate to each individual consumer with an overarching concept?”
Covario INFLECTIONPoint 2011 Recap: Guest Speaker #3 – Now Showing: Movie Studio Flies High At Box Office With Social Media
The fact that each movie has the goal to make a large brand impact in such a short amount of time makes using social media campaigns even more challenging. But they found a way.
Covario INFLECTIONPoint 2011 Recap: Guest Speaker # 2 – Breaking News: Publisher Grows Online Subscriptions With Digital Media
Because of the rapid migration from print to online and mobile media, traditional publishers need to create new marketing strategies and tactics, as well as new business models in order to survive and thrive.
Covario INFLECTIONPoint 2011 Recap: Panel Session # 2 – Budgeting for Search in 2011
Search has reached maturity – both paid and organic. It is no longer a matter of whether to invest in search, but rather a matter of how much and which ones – paid, organic and/or social.
Covario INFLECTIONPoint 2011 Recap: Panel Session # 1 – Credit Crunch
Most organizations are under pressure to improve the measurability and ROI of media spend. These expert marketers joined each other on stage to discuss, and at times debate, best practices in attribution modeling and media mix optimization.
Covario INFLECTIONPoint 2011 Recap: Second Presenter – Mark Mahaney from Citi Group
In all seriousness, Mark shared that all the claims of a slowdown or maturity of the Internet are unfounded – Google is still growing, Groupon was valued in the billions of dollars, Twitter has turned tweeting into a verb, and Facebook is where Google was eight years ago.
Covario’s INFLECTIONPoint 2011 Recap: Welcome Top Guns of Digital Marketing
Covario’s annual INFLECTIONPoint Conference was held February 1st through 3rd in downtown San Diego, CA. The theme of this year’s event was Top Guns of Digital Marketing,…
Recessionary Math: Making 1+1 Equal 3
“Recessionary Math for Marketers” is about identifying and capitalizing on the synergy between on- and off-line channels to drive better performance at a lower cost. Three areas were discussed in detail during today’s session: (1) Paid and Organic Search Interaction, (2) Branded Keywords and Affiliate Control, and (3) Search and Display Correlations
Major Advertisers to Gather at INFLECTIONPoint 2009
With a lineup that looks like the Who’s Who directory of major brands and advertisers, this year’s INFLECTIONPoint conference features keynotes from Disney-ABC Television Group (Albert Cheng – EVP of Digital Media), Enquiro (Gord Hotckiss – President and CEO), and WebTrends (Barry Parshall – VP of Product Strategy) and a content-rich agenda with interactive advertising leaders (and Covario clients) from Adobe, Amgen, Cisco, IBM, Intel, Intuit, Lenovo, Microsoft, NetApp, P&G, T-Mobile and Washington Post Digital.
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