Category — Covario Events
Recessionary Math: Making 1+1 Equal 3
“Recessionary Math for Marketers” is about identifying and capitalizing on the synergy between on- and off-line channels to drive better performance at a lower cost. Three areas were discussed in detail during today’s session: (1) Paid and Organic Search Interaction, (2) Branded Keywords and Affiliate Control, and (3) Search and Display Correlations
Major Advertisers to Gather at INFLECTIONPoint 2009
With a lineup that looks like the Who’s Who directory of major brands and advertisers, this year’s INFLECTIONPoint conference features keynotes from Disney-ABC Television Group (Albert Cheng – EVP of Digital Media), Enquiro (Gord Hotckiss – President and CEO), and WebTrends (Barry Parshall – VP of Product Strategy) and a content-rich agenda with interactive advertising leaders (and Covario clients) from Adobe, Amgen, Cisco, IBM, Intel, Intuit, Lenovo, Microsoft, NetApp, P&G, T-Mobile and Washington Post Digital.
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