Category — Industry Events
The New CMO – Cross Media Optimization
Last week, I spoke at the WebTrends Engage Conference in Las Vegas, NV. This entry to the Covario blog represents a refutation of the “What Happens in Vegas Stays in Vegas” mantra – I do want to share the presentation that was given and make some suggestions to customers about how Covario will be approaching this concept of Cross Media Optimization through our technology and consulting practices in the next year. Consider this an overview of that presentation.
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