Category — Industry Insights
Q1 Global Search Spend Up 16% Over Q1, 2009
What is a more relevant comparison is how the paid search advertisers are spending versus Q1 of 2009 – remembering that we saw a huge decrease in spend last year (average of 30-35% globally) as the impact of the Great Recession hit our customers. Spending in APAC is up 25% from last year in Q1, it is flat in EMEA (+.31%), and up 22.18% in Americas. Overall, spending is up about 16% — right on the Covario forecast.
Marketing with Search and Social Media & the Customer Lifecycle
The race to integrate paid (TV, Search, Display), earned (Social, UGC and SEO) and owned media (your website and distributed content) and the measurement around them to do true attribution modeling is heating up.
Sabotage your SEM #9: Pay to be #1
Search marketers sometimes find themselves in exactly this situation, able to buy a certain number of clicks for a particular price, or buy exactly the same clicks for a fraction of the price.
Bing Cuts into Google Market Share in the US
For the second straight quarter (Q3 &Q4’09), paid search advertising in the high-tech and consumer electronics sectors grew by double digits. In fact, growth between Q3 and Q4 was a very robust 16%, far beyond previous expectations. This was due in large part to a growing demand for ad space by consumer electronic companies during the holiday season.
Google Calls a New Play: New Android Phone Impacts Market
Google has seen searches on mobile devices increase by 30% in the first half of the year, and they intend to grow this developing channel. The New York Times confirmed that Google is planning to launch a smartphone in early 2010. Google has made no official announcement yet, although their mobile blog states that they have distributed the handset to employees solely for testing new technology and features.
Google Gets Personal
Google announced a new personalization service that will impact the natural search results. The new process will monitor individual user selections over time and present natural search results driven by past behavior. There are ramifications for advertisers trying to drive higher rankings leveraging Search Engine Optimization (SEO).
Think Bigger and ‘Move The Needle’ in your CMO and Executive Communications
Would you rather be known as a great search marketer, a great marketer or as a great business person and leader?… the meeting killer: the team SEM expert gets his once-every-six months opportunity in front of the CMO and starts expounding on $1.05 CPCs, 28.5% bounce rates, and how many thousands of pages have been indexed by Google. The CMO leans back in her chair and asks, “that’s all well and good, but…
Start Spending at the Sound of the Bing
With the mid-point of Q4 past, we did a check on how paid search spending is growing since the end of Q3. Through November 15th, we have seen global paid search growing at 18% over Q3 run rates, with 25% growth in the US alone. This is faster than we predicted in our Q3 [...]
The “Agency of the Future” will not be an Advertising Agency – it will be a Marketing Solutions Company
And in the current economic climate, they are being forced to do a lot more with a lot less, especially less staff. Thus, it only stands to reason that a new breed of CMO would demand a new breed of agency—and it will no longer be an ad agency, it will be something new — a “marketing solutions” company, a “marketing consultancy,” or something that hasn’t even been named yet.
Creative Thinking: New Capability in Covario Marketing Action Platform Drives Performance Improvements
In the last release of the Covario Marketing Action Plaform, we released a new Creative Analysis solution to help our agency customers test creative concepts at scale. Testing creative is notoriously difficult process given the data and process issues involved, however we believe that performance (ROI or CPA) can be improved by 10-15% through improved creative alignment with landing page content.
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