Category — Industry Insights
Who Did the SOPA Blackout Really Affect?
However, we were much more interested in whom this Blackout affected and how it affected them. So we went to putting together the data to understand just what the SOPA Blackout really meant and who it affected.
Fourth Quarter Provides Strong Finish to 2011 Paid Search Trends
Spending on paid search advertising was up by 7% in Q4 ’11 from Q3 ’11. This is after a sizeable increase in spending in Q3 ’11. This holiday season, spending in the consumer electronics sector, as well as continued investment in business analytics and information management solutions, drove modest growth. Q4 ’11 paid search spend was up 28% from Q4 ’10, which was a strong quarter a year ago.
Google Introduces New Encryption Process for Organic Search Queries: Results May Vary
Google announced that starting October 18, 2011 a new privacy protection process for organic search analytics. Organic search queries executed by those consumers logged into Google products will no longer be available to web analytics systems (including Google Analytics, Adobe SiteCatalyst, WebTrends, Coremetrics, etc) or other Google products (Keyword Tool, Trends, etc). Note – this does NOT impact paid search analytics – even if a searcher is logged in to a Google property.
A Model for Evaluating Advertisers Facebook Presence
Covario recently did exactly this type of study — measuring the top 100 advertisers (using the latest Advertising Age ranking of total ad spend) on a series of factors related to their Facebook presence. In the process we established the Facebook Presence Score (FPS) and ranking.
Retailer Tackles Duplication & Improves SEO
Enter the canonical solution. Product level duplication was running rampant. So after successfully testing smaller portions of the website, canonical tags were injected on all product pages.
Football, School, and Growth in Paid Search Spend are All Back
Our projections suggest spending on paid search is on the rebound in third quarter – growing at 28% year-over-year and 22% over the second quarter of 2011.
Google, a Brand’s Best Friend: How Sitelinks dominate first search results page
On August 16th, Google released an expansion of the sitelinks section of the search results page, which has been around since 2006. When searching for a specific branded term, Google often renders the first result with a list of sitelinks from the particular website.
What Google’s Loss of Twitter Stream Means to Realtime Search?
On July 4th Google declared its independence from Twitter. This is to say that Google shut down Realtime Search, and its real-time adjunct Wonder Wheel, on July 2 as a result of Google’s agreement with Twitter going up in smoke.
Who Pays for Social Media Advertising? The Answer Will Surprise You.
Yesterday, Alex Funk, our Lead Media Specialist here at Covario, and I presented during a webinar on how search and social media work together. The webinar was run on Search Marketing Now (SMN) network and had about 200 participants – most of them search practitioners from various advertisers across the US. During the webinar, we asked two poll questions, the answers from which were quite interesting.
Google’s Anti-Trust Issues: What Does This Mean to Advertisers
The complaint is that Google uses its market position to create an unfair marketplace. Search is such an important source of revenue and traffic for retailers, publishers, travel companies, and nearly all advertisers with a Web presence and Google is the provider of nearly 75-80% of this traffic in the U.S., and 95% in Europe (according to studies done by Covario), that this concentration of power is considered a major risk to the advertisers.
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