Category — Industry Insights
Paid Search Market Share Up Strong at 3rd Quarter Mid-Point
Projected growth in paid search advertising is up strongly in third quarter (Q3) – 33% over the second quarter (Q2) and 21% higher than a year earlier.
Google Adjusts International Trademark Policy; Actions to Stay On Top
This week, Google made two (2) adwords policy announcements that will increase competition in international markets.
Back to the (Agency of the) Future – Software and Marketing Collide Again
The Agile software development methodology focuses on rapid iteration through cross functional and adaptive teams to quickly develop and evolve software, and even change requirements mid-stream based on the needs of the market.
Google “Brand” Refinements
In other words, Google’s focus on brand searches produce “brand” + “keyword” search refinements that could allow online retailers with a way to show up on 5x the search results pages if they carry all five brands.
Google Gains Market Share in Japan Through Deal with Yahoo Japan
Most have seen that Yahoo Japan announced yesterday its intention to leverage the Google platform to power its search operations now that the Yahoo Algo search and paid search platform are being sunsetted.
Paid Search Advertising Spend Rebounds for High-Tech Advertisers in Second Quarter
Growth was up markedly in Q2 2010 from Q1 2010 – particularly on Google and Yahoo. We did see the second straight quarter of reductions in spending on Bing – where in North America market share fell from 13.7% in Q4 2009 to 9.9% in Q2 2010.
If Attribution Modeling is the Answer; What Was the Question?
Covario’s view is that the attribution modeling discussion is a red herring. Like ERP before it, it has become a buzz word that vendors and marketers use to describe a class of problems – and depending on whom is discussing the issue, can mean very different things.
Google Pushes Mobile Application Advertising
Mobile web usage is in undeniable growth as more and more people adopt the use of smart phones. With the continuous sophistication of mobile applications, users are accomplishing more of their tasks on-the-go and not in front of a desktop or laptop. Online marketers will need to adapt to their audiences’ web behaviors.
Socialistas, Wizards & 21st Century Madmen
If an SEO ‘Wizard’ and Social Media ‘Socialista’ hooked up at a party, they’d make strange bedfellows. But in a corporate structure, bedfellows are exactly what these two groups must become, if their respective channels are to reach their full potential within Google’s new time-delimited landscape.
Paid Search Ad Spending Rebounds in Q2
Our mid-quarter Q2 analysis projection shows that paid search spending in the high-tech and consumer electronics sector will be up an estimated 24.9% over Q1…
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