Category — Industry Insights
Google, a Brand’s Best Friend: How Sitelinks dominate first search results page
On August 16th, Google released an expansion of the sitelinks section of the search results page, which has been around since 2006. When searching for a specific branded term, Google often renders the first result with a list of sitelinks from the particular website.
What Google’s Loss of Twitter Stream Means to Realtime Search?
On July 4th Google declared its independence from Twitter. This is to say that Google shut down Realtime Search, and its real-time adjunct Wonder Wheel, on July 2 as a result of Google’s agreement with Twitter going up in smoke.
Who Pays for Social Media Advertising? The Answer Will Surprise You.
Yesterday, Alex Funk, our Lead Media Specialist here at Covario, and I presented during a webinar on how search and social media work together. The webinar was run on Search Marketing Now (SMN) network and had about 200 participants – most of them search practitioners from various advertisers across the US. During the webinar, we asked two poll questions, the answers from which were quite interesting.
Google’s Anti-Trust Issues: What Does This Mean to Advertisers
The complaint is that Google uses its market position to create an unfair marketplace. Search is such an important source of revenue and traffic for retailers, publishers, travel companies, and nearly all advertisers with a Web presence and Google is the provider of nearly 75-80% of this traffic in the U.S., and 95% in Europe (according to studies done by Covario), that this concentration of power is considered a major risk to the advertisers.
What Fuels Search Marketers – Case Study
This panel and conference got our me and my fellow Covario staff, who were attending the conference, thinking; it’s great to know what elements fuel SEO, but what about the elements that fuel the Search Marketers themselves.
Expected Slowdown in PPC Spend Hits Home in Q2
On a global basis – spending on paid search looks like it will be up only 6% from the same quarter last year, and down by about 20% from the first quarter. Growth year to date is now at 16% annualized – right in our beginning of the year projection range of 15-20%.
Outlook for Managing Global SEO Programs: Cloudy!
The Covario Organic Search Insight(TM) technology recently started virtually querying the search engines for natural search results by using cloud computing. The cloud allows us to make a query from a virtual server in London or Singapore or Mumbai.
SEO is Not Dead Yet
At the time, SEO was once again declared to be dead. Now that over six months have passed since its public release, it seems like a good time to reevaluate some theories about the impact of Google Instant on SEO.
A Proposal for a New Taxonomy and Measurement Framework for Digital Marketing
Forrester Research has the best ad spend prediction model out there, and most advertisers, agencies, investment analysts and tech companies use Forrester estimates as the gospel. However, as the digital marketing industry has evolved, the lingo and taxonomy has created a new opportunity for re-definition.
Sentiment Search Signals & SEO
Even though sentiment analysis is still an emerging science (or should I say art?) its importance to the continuous online marketing conversation cannot be underestimated. Large advertisers should learn how to measure sentiment about their brands, as well as their products and/or services in a systematic way.
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