Category — Paid Search Advertising
Who Did the SOPA Blackout Really Affect?
However, we were much more interested in whom this Blackout affected and how it affected them. So we went to putting together the data to understand just what the SOPA Blackout really meant and who it affected.
Fourth Quarter Provides Strong Finish to 2011 Paid Search Trends
Spending on paid search advertising was up by 7% in Q4 ’11 from Q3 ’11. This is after a sizeable increase in spending in Q3 ’11. This holiday season, spending in the consumer electronics sector, as well as continued investment in business analytics and information management solutions, drove modest growth. Q4 ’11 paid search spend was up 28% from Q4 ’10, which was a strong quarter a year ago.
Football, School, and Growth in Paid Search Spend are All Back
Our projections suggest spending on paid search is on the rebound in third quarter – growing at 28% year-over-year and 22% over the second quarter of 2011.
Who Pays for Social Media Advertising? The Answer Will Surprise You.
Yesterday, Alex Funk, our Lead Media Specialist here at Covario, and I presented during a webinar on how search and social media work together. The webinar was run on Search Marketing Now (SMN) network and had about 200 participants – most of them search practitioners from various advertisers across the US. During the webinar, we asked two poll questions, the answers from which were quite interesting.
Google’s Anti-Trust Issues: What Does This Mean to Advertisers
The complaint is that Google uses its market position to create an unfair marketplace. Search is such an important source of revenue and traffic for retailers, publishers, travel companies, and nearly all advertisers with a Web presence and Google is the provider of nearly 75-80% of this traffic in the U.S., and 95% in Europe (according to studies done by Covario), that this concentration of power is considered a major risk to the advertisers.
Expected Slowdown in PPC Spend Hits Home in Q2
On a global basis – spending on paid search looks like it will be up only 6% from the same quarter last year, and down by about 20% from the first quarter. Growth year to date is now at 16% annualized – right in our beginning of the year projection range of 15-20%.
A Proposal for a New Taxonomy and Measurement Framework for Digital Marketing
Forrester Research has the best ad spend prediction model out there, and most advertisers, agencies, investment analysts and tech companies use Forrester estimates as the gospel. However, as the digital marketing industry has evolved, the lingo and taxonomy has created a new opportunity for re-definition.
Yahoo ‘Re-imagines’ Search
Yahoo Search Direct compiles its top 30 search results from two different back end systems. The first system generates likely query matches and the second amalgamates content from Yahoo’s repositories and partners.
Whose Data Is It Anyway? Why Owning Advertising Performance Data is Essential in Today’s Hypercompetitive Market
Covario believes that advertisers should take ownership of advertising measurement licenses because ownership of this data is critical for innovation, agility, and maintaining strong, auditable financial controls.
Paid Search Roars into March Like a Lion: Update on Q1 Global Paid Search Spending
Through the first full week of March, and projecting to the end of the quarter, the high-tech and consumer electronics advertisers that make up the majority of our paid search client base are increasing paid search spend at a healthy 26% rate globally.
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