Category — Paid Search Advertising
Q1 Global Search Spend Up 16% Over Q1, 2009
What is a more relevant comparison is how the paid search advertisers are spending versus Q1 of 2009 – remembering that we saw a huge decrease in spend last year (average of 30-35% globally) as the impact of the Great Recession hit our customers. Spending in APAC is up 25% from last year in Q1, it is flat in EMEA (+.31%), and up 22.18% in Americas. Overall, spending is up about 16% — right on the Covario forecast.
Super Bowl Advertising’s Impact on Online Traffic
With the Super Bowl played on Sunday, several of Covario’s clients who ran spots during the game are using the opportunity to measure the impact of offline ads on online traffic and brand interaction by measuring differences in search behavior over the event. We have done this several years in a row for our customers [...]
Sabotage your SEM #9: Pay to be #1
Search marketers sometimes find themselves in exactly this situation, able to buy a certain number of clicks for a particular price, or buy exactly the same clicks for a fraction of the price.
Building an End-to-End SEO Solution: Why Covario Bought Netconcepts
Today we announced the acquisition of Netconcepts, which is a strategic game changer in the world of SEO management for large brands.
Sabotage your SEM #10: Compete Against Yourself
Just as you could bid against yourself on eBay, you can raise the amount you spend per click via the Google AdWords (and other paid search) auctions by getting multiple ads for your company onto the same search engine results page (SERP).
Bing Cuts into Google Market Share in the US
For the second straight quarter (Q3 &Q4’09), paid search advertising in the high-tech and consumer electronics sectors grew by double digits. In fact, growth between Q3 and Q4 was a very robust 16%, far beyond previous expectations. This was due in large part to a growing demand for ad space by consumer electronic companies during the holiday season.
Top 10 Ways to Sabotage Your Search Engine Marketing
This posting is my list of the top 10 ways I have seen advertisers sub-optimize their performance in search. Some are due to technology limitations, misunderstanding of how the search engine algorithms work, or limited resources. However, deployment of these tactics does drive results — we’ve done them and measured what happens. They really do work.
Start Spending at the Sound of the Bing
With the mid-point of Q4 past, we did a check on how paid search spending is growing since the end of Q3. Through November 15th, we have seen global paid search growing at 18% over Q3 run rates, with 25% growth in the US alone. This is faster than we predicted in our Q3 [...]
Creative Thinking: New Capability in Covario Marketing Action Platform Drives Performance Improvements
In the last release of the Covario Marketing Action Plaform, we released a new Creative Analysis solution to help our agency customers test creative concepts at scale. Testing creative is notoriously difficult process given the data and process issues involved, however we believe that performance (ROI or CPA) can be improved by 10-15% through improved creative alignment with landing page content.
Getting Organizational Support for SEO and SEM Projects and Campaigns
Getting great results from SEO, especially at large companies, is not just about understanding the latest nuances of Google’s algorithm, or being an expert linkbaiter, or quality score smoother. More often, it’s about managing organizational dynamics, leveraging best practices in project management, and being a great influencer.
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