Category — Paid Search Advertising
Whose Data Is It Anyway? Why Owning Advertising Performance Data is Essential in Today’s Hypercompetitive Market
Covario believes that advertisers should take ownership of advertising measurement licenses because ownership of this data is critical for innovation, agility, and maintaining strong, auditable financial controls.
Paid Search Roars into March Like a Lion: Update on Q1 Global Paid Search Spending
Through the first full week of March, and projecting to the end of the quarter, the high-tech and consumer electronics advertisers that make up the majority of our paid search client base are increasing paid search spend at a healthy 26% rate globally.
Selling Links? Google’s not buying it.
Google recently announced a change to their natural search algorithm in an effort to fight spam sites. This rides on the coat tails of their other spam fighting efforts introduced such as a blocklist extension app for their Chrome browser and the “public hand-slapping” of companies like Forbes, Overstock.com and JC Penny for using paid links.
Covario INFLECTIONPoint 2011 Recap: Day #2 Keynote – Cross Media Optimization, Join the Party!
The big question for her marketing team is, “How do they communicate to each individual consumer with an overarching concept?”
Covario INFLECTIONPoint 2011 Recap: Guest Speaker #3 – Now Showing: Movie Studio Flies High At Box Office With Social Media
The fact that each movie has the goal to make a large brand impact in such a short amount of time makes using social media campaigns even more challenging. But they found a way.
Covario INFLECTIONPoint 2011 Recap: Guest Speaker # 2 – Breaking News: Publisher Grows Online Subscriptions With Digital Media
Because of the rapid migration from print to online and mobile media, traditional publishers need to create new marketing strategies and tactics, as well as new business models in order to survive and thrive.
Covario INFLECTIONPoint 2011 Recap: Panel Session # 2 – Budgeting for Search in 2011
Search has reached maturity – both paid and organic. It is no longer a matter of whether to invest in search, but rather a matter of how much and which ones – paid, organic and/or social.
Covario INFLECTIONPoint 2011 Recap: Panel Session # 1 – Credit Crunch
Most organizations are under pressure to improve the measurability and ROI of media spend. These expert marketers joined each other on stage to discuss, and at times debate, best practices in attribution modeling and media mix optimization.
Betting on the 2011 Search Bowl: Where Would I Focus to Drive Up Your Score?
Where would I focus to drive up my Score? Audit Score that is! I would focus on link building and overall maintenance of the technical and content infrastructure – as it is now a must to have systems in place that keep websites up-to-date.
Paid Search Spending Ends 2010 With Strong Growth in APAC and EMEA
On a full year basis, growth in 2010 for paid search globally was up 26% over 2009 spending. This was stronger than expected at the beginning of the year, when we predicted 14-18% growth.
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