Category — Search Engine Optimization
Marketing with Search and Social Media & the Customer Lifecycle
The race to integrate paid (TV, Search, Display), earned (Social, UGC and SEO) and owned media (your website and distributed content) and the measurement around them to do true attribution modeling is heating up.
Super Bowl Advertising’s Impact on Online Traffic
With the Super Bowl played on Sunday, several of Covario’s clients who ran spots during the game are using the opportunity to measure the impact of offline ads on online traffic and brand interaction by measuring differences in search behavior over the event. We have done this several years in a row for our customers [...]
Building an End-to-End SEO Solution: Why Covario Bought Netconcepts
Today we announced the acquisition of Netconcepts, which is a strategic game changer in the world of SEO management for large brands.
Top 10 Ways to Sabotage Your Search Engine Marketing
This posting is my list of the top 10 ways I have seen advertisers sub-optimize their performance in search. Some are due to technology limitations, misunderstanding of how the search engine algorithms work, or limited resources. However, deployment of these tactics does drive results — we’ve done them and measured what happens. They really do work.
Google Gets Personal
Google announced a new personalization service that will impact the natural search results. The new process will monitor individual user selections over time and present natural search results driven by past behavior. There are ramifications for advertisers trying to drive higher rankings leveraging Search Engine Optimization (SEO).
Getting Organizational Support for SEO and SEM Projects and Campaigns
Getting great results from SEO, especially at large companies, is not just about understanding the latest nuances of Google’s algorithm, or being an expert linkbaiter, or quality score smoother. More often, it’s about managing organizational dynamics, leveraging best practices in project management, and being a great influencer.
ICANN Non-Latin Domain Names and SEO Implications
It was no surprise last week that ICANN announced approval of non-Latin domain names on a number of country codes such as .cn (China), .jp (Japan) and .ru (Russia).
Microsoft and Google Announce Integrated Results from Twitter
Last week, both Microsoft and Google announced they would be integrating results from Twitter in their search results. Twitter’s real-time tweets will be indexed and presented in a structured way for relevant user queries. Additionally, Microsoft announced that Facebook status updates will also be indexed. Not to be outdone, Google announced their Social Search initiative that provides content relevant [...]
Is your SEO glass half full or half empty?
Last week, Twitter announced that it is in advanced talks with both Microsoft and Google to help incorporate Tweeter data into search results pages. The announcement seems to be tied to the push by major search engines to incorporate real-time results into their search pages.
Leveraging Real Estate and Analytics to Fine Tune SEO
Think of each of your pages as “properties” that can potentially show up on the Google Search Engine Results Page or SERP (similar to the Real Estate MLS). Each of these properties comprises a bunch of different SEO elements like your title tag, meta description, h1 tag, body content, link text, etc…
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