Category — Search Engine Optimization
Paid Search Market Share Up Strong at 3rd Quarter Mid-Point
Projected growth in paid search advertising is up strongly in third quarter (Q3) – 33% over the second quarter (Q2) and 21% higher than a year earlier.
Google Adjusts International Trademark Policy; Actions to Stay On Top
This week, Google made two (2) adwords policy announcements that will increase competition in international markets.
Back to the (Agency of the) Future – Software and Marketing Collide Again
The Agile software development methodology focuses on rapid iteration through cross functional and adaptive teams to quickly develop and evolve software, and even change requirements mid-stream based on the needs of the market.
Google “Brand” Refinements
In other words, Google’s focus on brand searches produce “brand” + “keyword” search refinements that could allow online retailers with a way to show up on 5x the search results pages if they carry all five brands.
Google Gains Market Share in Japan Through Deal with Yahoo Japan
Most have seen that Yahoo Japan announced yesterday its intention to leverage the Google platform to power its search operations now that the Yahoo Algo search and paid search platform are being sunsetted.
If Attribution Modeling is the Answer; What Was the Question?
Covario’s view is that the attribution modeling discussion is a red herring. Like ERP before it, it has become a buzz word that vendors and marketers use to describe a class of problems – and depending on whom is discussing the issue, can mean very different things.
Socialistas, Wizards & 21st Century Madmen
If an SEO ‘Wizard’ and Social Media ‘Socialista’ hooked up at a party, they’d make strange bedfellows. But in a corporate structure, bedfellows are exactly what these two groups must become, if their respective channels are to reach their full potential within Google’s new time-delimited landscape.
“The Metadata is the Massage”
I would now argue that we have moved to a world where the “Metadata is the Massage.”
Google Announces Site Load Speed Affects Ranking
By now you’ve probably heard the news that Google is factoring in site load times into its ranking algorithm. Many of you out there are probably asking yourself the same questions after hearing the news which is, “Do I need to adjust my SEO strategy?” and, “How will this affect my pages?”
Covario Assesses Google’s Exit from Mainland China
While this appears to be a clever technical and legal maneuver, we believe this approach will be blocked by the Chinese government shortly as it violates the spirit, although perhaps not the letter, of the laws in mainland China.
Subscribe via RSS
Follow us on Twitter