Category — Search Engine Optimization
Google’s Anti-Trust Issues: What Does This Mean to Advertisers
The complaint is that Google uses its market position to create an unfair marketplace. Search is such an important source of revenue and traffic for retailers, publishers, travel companies, and nearly all advertisers with a Web presence and Google is the provider of nearly 75-80% of this traffic in the U.S., and 95% in Europe (according to studies done by Covario), that this concentration of power is considered a major risk to the advertisers.
Outlook for Managing Global SEO Programs: Cloudy!
The Covario Organic Search Insight(TM) technology recently started virtually querying the search engines for natural search results by using cloud computing. The cloud allows us to make a query from a virtual server in London or Singapore or Mumbai.
SEO is Not Dead Yet
At the time, SEO was once again declared to be dead. Now that over six months have passed since its public release, it seems like a good time to reevaluate some theories about the impact of Google Instant on SEO.
A Proposal for a New Taxonomy and Measurement Framework for Digital Marketing
Forrester Research has the best ad spend prediction model out there, and most advertisers, agencies, investment analysts and tech companies use Forrester estimates as the gospel. However, as the digital marketing industry has evolved, the lingo and taxonomy has created a new opportunity for re-definition.
Yahoo ‘Re-imagines’ Search
Yahoo Search Direct compiles its top 30 search results from two different back end systems. The first system generates likely query matches and the second amalgamates content from Yahoo’s repositories and partners.
Whose Data Is It Anyway? Why Owning Advertising Performance Data is Essential in Today’s Hypercompetitive Market
Covario believes that advertisers should take ownership of advertising measurement licenses because ownership of this data is critical for innovation, agility, and maintaining strong, auditable financial controls.
Paid Search Roars into March Like a Lion: Update on Q1 Global Paid Search Spending
Through the first full week of March, and projecting to the end of the quarter, the high-tech and consumer electronics advertisers that make up the majority of our paid search client base are increasing paid search spend at a healthy 26% rate globally.
Selling Links? Google’s not buying it.
Google recently announced a change to their natural search algorithm in an effort to fight spam sites. This rides on the coat tails of their other spam fighting efforts introduced such as a blocklist extension app for their Chrome browser and the “public hand-slapping” of companies like Forbes, Overstock.com and JC Penny for using paid links.
Covario INFLECTIONPoint 2011 Recap: Day #2 Keynote – Cross Media Optimization, Join the Party!
The big question for her marketing team is, “How do they communicate to each individual consumer with an overarching concept?”
Covario INFLECTIONPoint 2011 Recap: Guest Speaker #3 – Now Showing: Movie Studio Flies High At Box Office With Social Media
The fact that each movie has the goal to make a large brand impact in such a short amount of time makes using social media campaigns even more challenging. But they found a way.
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