Category — Social Media
A Model for Evaluating Advertisers Facebook Presence
Covario recently did exactly this type of study — measuring the top 100 advertisers (using the latest Advertising Age ranking of total ad spend) on a series of factors related to their Facebook presence. In the process we established the Facebook Presence Score (FPS) and ranking.
What Google’s Loss of Twitter Stream Means to Realtime Search?
On July 4th Google declared its independence from Twitter. This is to say that Google shut down Realtime Search, and its real-time adjunct Wonder Wheel, on July 2 as a result of Google’s agreement with Twitter going up in smoke.
Who Pays for Social Media Advertising? The Answer Will Surprise You.
Yesterday, Alex Funk, our Lead Media Specialist here at Covario, and I presented during a webinar on how search and social media work together. The webinar was run on Search Marketing Now (SMN) network and had about 200 participants – most of them search practitioners from various advertisers across the US. During the webinar, we asked two poll questions, the answers from which were quite interesting.
Do You Like Google Plus?
In fact, it’s no secret that Google has been steadily incorporating social signals into ranking algorithms and focusing more and more on those signals as a means to understand relevancy of content.
Sentiment Search Signals & SEO
Even though sentiment analysis is still an emerging science (or should I say art?) its importance to the continuous online marketing conversation cannot be underestimated. Large advertisers should learn how to measure sentiment about their brands, as well as their products and/or services in a systematic way.
Whose Data Is It Anyway? Why Owning Advertising Performance Data is Essential in Today’s Hypercompetitive Market
Covario believes that advertisers should take ownership of advertising measurement licenses because ownership of this data is critical for innovation, agility, and maintaining strong, auditable financial controls.
Covario INFLECTIONPoint 2011 Recap: Panel Session # 2 – Budgeting for Search in 2011
Search has reached maturity – both paid and organic. It is no longer a matter of whether to invest in search, but rather a matter of how much and which ones – paid, organic and/or social.
Paid Search Spending Ends 2010 With Strong Growth in APAC and EMEA
On a full year basis, growth in 2010 for paid search globally was up 26% over 2009 spending. This was stronger than expected at the beginning of the year, when we predicted 14-18% growth.
Bottom-Up Branding
By allowing user-generated content (UGC), specifically product ratings and reviews, to be promoted in search engine results, advertisers can turn social media into a brand asset.
Facebook Has Passed The Tipping Point in Brand Advertising
We recently ran a campaign for a client on paid search and on Facebook.
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