Category — Social Media
If Attribution Modeling is the Answer; What Was the Question?
Covario’s view is that the attribution modeling discussion is a red herring. Like ERP before it, it has become a buzz word that vendors and marketers use to describe a class of problems – and depending on whom is discussing the issue, can mean very different things.
Socialistas, Wizards & 21st Century Madmen
If an SEO ‘Wizard’ and Social Media ‘Socialista’ hooked up at a party, they’d make strange bedfellows. But in a corporate structure, bedfellows are exactly what these two groups must become, if their respective channels are to reach their full potential within Google’s new time-delimited landscape.
Social Media has evolved; shouldn’t your marketing program do the same?
The quickest way to get in front of as many eyeballs you can pay for is through these CPC and CPM auction opportunities that are currently in their infancy stage. The metrics here are also much easier to read and readily available. Let’s take Facebook text and logo ads as an example.
Marketing with Search and Social Media & the Customer Lifecycle
The race to integrate paid (TV, Search, Display), earned (Social, UGC and SEO) and owned media (your website and distributed content) and the measurement around them to do true attribution modeling is heating up.
SEO Tips for Dynamic Websites
Typically, a search engine spider cannot index dynamically generated web pages, especially those with more than three (3) name-value pair parameters.
The Introduction of the Gen X CMO
The new CMO is also a CIO, CTO and CFO as well, and they will be more comfortable doing more in-house, running the numbers, and not requiring big media or big agencies to get the work done and make results happen.
Most importantly, the new CMO will demand accountability and ROI from their staff, their spend and their partners. “Marketing is the new Finance,” says Ann Lewnes, CMO of Adobe. The new CMO will know how to facilitate conversations but not dominate them, they will simultaneously be global and local, they will use more highly targeted and sophisticated messaging through more nichey and organic channels to influence specific constituent personas.
Getting to the Bottom of Facebook Click Fraud
Facebook has been in the news recently due to allegations of click fraud from a large contingent of advertisers. Reportedly, the social networking behemoth (about to surpass MySpace according to SOURCE) is charging advertisers for clicks that never actually make it to their sites.
Social Media Strategies in a Search World
Here at Covario, we’ve already been approached by a few companies asking how we might begin to incorporate Social Media sites like Twitter into our mix. Internally, this has been an interesting discussion since our current expertise is in Search Engine Marketing and Search Engine Optimization however the social lines are blurring things and what once was a separate channel is becoming more of an extension to the realm of Search Managers. Many companies have started to realize the importance of establishing a social presence, yet many have not fully adopted a “Social Manager” and the responsibility sometimes falls into the lap of the Search Manager, or in many cases, the Search Manager is the one to identify the need to establish a social presence for the company.
Twitter: The Macarena of 2009
Now that Oprah, CNN and Sarah Palin are on Twitter – has it officially “jumped the shark”? Is it the Macarena of 2009?
Like every new product or service out there, Twitter had its early adopter phase and generated a huge amount of buzz – or tweets, pardon the pun. That is definitively over. And, the most damning issue is that Nielsen reported last week that over 60% of first-time users of Twitter do not return to the service after one month, starting a new trend of so called Twitter Quitters.
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