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Fourth Quarter Provides Strong Finish to 2011 Paid Search Trends
Spending on paid search advertising was up by 7% in Q4 ’11 from Q3 ’11. This is after a sizeable increase in spending in Q3 ’11. This holiday season, spending in the consumer electronics sector, as well as continued investment in business analytics and information management solutions, drove modest growth. Q4 ’11 paid search spend was up 28% from Q4 ’10, which was a strong quarter a year ago.
What Fuels Social Media Marketers?
if Searchers want to appeal to the Social Influencers, all they need is equal parts Vodka, Wine and Sierra Nevada. Plus, the Searchers will need to grab another drink for the Socialites, when they get another drink for themselves.
Outlook for Managing Global SEO Programs: Cloudy!
The Covario Organic Search Insight(TM) technology recently started virtually querying the search engines for natural search results by using cloud computing. The cloud allows us to make a query from a virtual server in London or Singapore or Mumbai.
Covario INFLECTIONPoint 2011 Recap: Day #2 Keynote – Cross Media Optimization, Join the Party!
The big question for her marketing team is, “How do they communicate to each individual consumer with an overarching concept?”
Betting on the 2011 Search Bowl: Where Would I Focus to Drive Up Your Score?
Where would I focus to drive up my Score? Audit Score that is! I would focus on link building and overall maintenance of the technical and content infrastructure – as it is now a must to have systems in place that keep websites up-to-date.
4 Basic Optimization Tips to help you survive the BingHoo Migration
Now that the Yahoo/Bing Migration is complete you may be wondering how to best optimize this combined marketplace. My suggestion is to wipe the slate clean and treat the Bing/Yahoo migration like a brand new search engine.
Lift SEO with HTML5
The adoption of HTML5 is advancing rapidly. Buzz surrounding the language’s 5th major revision is ongoing and widespread. It’s being used to create interactive content, improve web semantics, and strengthen user engagement.
2011- The Year of Facebook: Top Priorities for Search Marketers… Social Media
Given that it is the 2011 planning and budgeting season for most companies, this webinar focused on the Top Priorities that search marketers have for next year.
Seasonal SEO: It’s That Time of the Year
Online sales continue to grow as a percentage of total retail sales. For search marketers this means increased opportunity as well as increased expectations.
Google’s Mouse-Driven Relevancy Patent
Last month Google was awarded a patent on a filing made in 2005. This particular Google patent [#7,756,887] is all about using behavioral data that is used to help refine search results.
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