Category — Uncategorized
INFLECTIONPoint 2010: Growth In Search
Covario INFLECTIONPoint 2010 brought in Mark Mahaney (Citi) to discuss the outlook for search based on Industry Trends. While last year, we saw tremendous budget freezing and slashing, this year is showing budget increases, namely in Online Retail and Travel. Automotive is still lugging along, and it appears that Financial Services is taking the longest [...]
INFLECTIONPoint 2010: Search is Not a Silo
Penny Baldwin (Yahoo) noted during her keynote address at INFLECTIONPoint 2010 that you don’t need to reach the 600 million consumers on Yahoo, but the 6 million consumers right for you. She contends that the future of search marketing is combining the power of technology and human creativity to build business, continuing with the ongoing [...]
INFLECTIONPoint 2010: Search + Social = Voice of Customer
The influence of Search from Social is undeniable, but how are you invested? It’s no longer a one-way conversation, and the more you know, the more powerful your programs’ impact can be. At INFLECTIONPoint 2010, Dennis Haugan (T-Mobile USA) advises us that we want to be able to enter the world of social media without [...]
INFLECTIONPoint 2010: Voice of Brand Effectiveness
Branding always seems elusive. Putting together branding campaigns can affect several teams – onsite and offsite. Get ahead of the game by organizationally preparing to respond to multi-channel brand campaigns. On a panel at INFLECTIONPoint 2010, David Roth (Yahoo) reminded us that the key place in joint marketing efforts resides in organizational preparations. Building out [...]
INFLECTIONPoint 2010: Search Marketers Should “Think Bigger”
Shar VanBoskirk just closed her remarks at Covario INFLECTIONPoint 2010 with bold statements of how this will be the year that advanced search marketers break ahead of the pack.
1. Apply advanced analysis to your search program
Go beyond reporting and dig into the data – continue to increase the complexity of the questions you are asking: revenue [...]
Check out Adobe on AdAge… “Why Adobe Abandoned Physical Product Launch Events”
Here’s a great video clip of Ann Lewnes, CMO of Adobe talking about how Adobe has shifted 74% of its entire advertising budget to digital venues with the recent launch of Adobe CS4 going completely digital.
Congrats to Stephanie Heffernan who won $100!
Congratulations to Stephanie Heffernan one of our D3 T-shirt winners! Way to show your Covario spirit!
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Congratulations to Brian Tesfazghi a D3 T-shirt winners!
Thank you Brian Tesfazghi from Tesfa for wearing the Covario “D3 – No Magic, Just Method” t-shirt.
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Congratulations to Brandy Dettmer one of our D3 T-shirt winners!
Brandy Dettmer receives $100 from Russ Mann for wearing the Covario “D3 – No Magic, Just Method” t-shirt.
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First Winner Announced for the Covario D3 Campaign at SES San Jose!
Congratulations to our first Covario D3 T-shirt Winner Aditi Karandikar. Her prize for wearing one of these colorful shirts is a digital photo frame. Over 700 t-shirts were given away Tuesday and Wednesday at SES San Jose sporting the title “No Magic, Just Method.” Promoting the truth that there is no magic to SEO… [...]
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