Posts from — January 2009
Major Advertisers to Gather at INFLECTIONPoint 2009
With a lineup that looks like the Who’s Who directory of major brands and advertisers, this year’s INFLECTIONPoint conference features keynotes from Disney-ABC Television Group (Albert Cheng – EVP of Digital Media), Enquiro (Gord Hotckiss – President and CEO), and WebTrends (Barry Parshall – VP of Product Strategy) and a content-rich agenda with interactive advertising leaders (and Covario clients) from Adobe, Amgen, Cisco, IBM, Intel, Intuit, Lenovo, Microsoft, NetApp, P&G, T-Mobile and Washington Post Digital.
Actionable Insights – digital marketing blog for large advertisers
Quite frankly – this blog is intended to share our insights, findings and analyses of online marketing trends and opportunities with our customers and the digital advertising community at large. Postings from Covarians (a little Star Trek-ish but very fitting) will include industry news and updates, in-depth analyses, strategic and tactical advice, and most importantly ACTIONABLE INSIGHTS for large advertisers. – I stress the large advertiser perspective because this is our focus, it is what we do, and it’s what we know best!
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