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Posts from — March 2009

Global Search Spend Analysis to be released April 2nd

by Debbie Rosenzweig | March 27, 2009

The Q1 2009 edition of the Covario Global Search Spend Analysis released today, April 2nd. Study shows a slight decrease in paid search spending with Google impacted disproportionately.

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Recessionary Math: Making 1+1 Equal 3

by Debbie Rosenzweig | March 19, 2009

“Recessionary Math for Marketers” is about identifying and capitalizing on the synergy between on- and off-line channels to drive better performance at a lower cost. Three areas were discussed in detail during today’s session: (1) Paid and Organic Search Interaction, (2) Branded Keywords and Affiliate Control, and (3) Search and Display Correlations

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