Posts from — April 2009
Mike Gullaksen – the newest Covarian
I am happy to say this is my first week at Covario and I am truly excited about the opportunity ahead. Having a 9 year search background from iCrossing where I was SVP of Search, I truly am able to see why Covario is positioned so well to succeed.
With the economic challenges and the need to be laser-focused on ROI, Search has become a focus across all marketing efforts. A true differentiator will be our clients’ ability to leverage the Covario technology, coupled with strategic decisions on SEO and SEM, and the synergies between the two.
Preventing a Website’s Being MIA with RIA – SEO in the Age of Flash
There is an apt metaphor a consistent challenge faced by SEO professionals at large advertiser, the age old Philosophy 101 question “If a tree falls in the forest and there is no one there to see it, does it make any noise?” In this metaphor, the “tree” is a Rich Interactive Application (aka RIA, Adobe Flash, or AJAX) and the “forest” is Google.
Adobe Wins Ad:Tech Limelight Award
Adobe wins the 2009 ad:tech Limelight Award for Best Search Marketing Campaign Strategy in recognition of the data-driven strategy and unprecedented results demonstrated by their recent campaign titled ‘Shortcut to Brilliant’. The campaign, spanning 28 countries and localized for 17 languages, leveraged advanced analytics and a variety of search engine marketing services provided by Covario, Inc.
The New CMO – Cross Media Optimization
Last week, I spoke at the WebTrends Engage Conference in Las Vegas, NV. This entry to the Covario blog represents a refutation of the “What Happens in Vegas Stays in Vegas” mantra – I do want to share the presentation that was given and make some suggestions to customers about how Covario will be approaching this concept of Cross Media Optimization through our technology and consulting practices in the next year. Consider this an overview of that presentation.
Google Rank Data in Referring URLs?
Google has started including some new information in it’s referring URL’s including what many consider rank information. This can provide some very useful metrics that allows rank and conversion rate to be related to each other. However there are still some outstanding questions that need to be answered.
How SEO Managers can cheat off of their SEM colleagues
Why not take a tip from the lessons learned by the SEM Managers out there and start tracking your data using post click behavior combined with search engine metrics like rank to really understand the impact your SEO efforts are having for your company?
Analysis of Global Paid Search Spend Trends from Q1 2009
Each quarter, Covario publishes an analysis on the trends we see in the global paid search market based on the aggregated data of our technology customers. Covario customers are unique in that they conduct search programs on a global basis – usually through a Search Center of Excellence that centralizes the control and management of the programs. So, through Covario Paid Search insight, we see the spending on a global basis and can identify changes in allocation by region and changes in usage of local search engines. The study represents ~$250M in annual spending on the major engines for paid search advertisements.
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