Posts from — May 2009
Social Media Strategies in a Search World
Here at Covario, we’ve already been approached by a few companies asking how we might begin to incorporate Social Media sites like Twitter into our mix. Internally, this has been an interesting discussion since our current expertise is in Search Engine Marketing and Search Engine Optimization however the social lines are blurring things and what once was a separate channel is becoming more of an extension to the realm of Search Managers. Many companies have started to realize the importance of establishing a social presence, yet many have not fully adopted a “Social Manager” and the responsibility sometimes falls into the lap of the Search Manager, or in many cases, the Search Manager is the one to identify the need to establish a social presence for the company.
Google’s CPC Pricing Model is Cost-per-Impression in Disguise
The other day, my wife and I visited a local developer’s new homes. The young woman showing us the model asked what I do. “Blah blah search marketing analytics blah blah”, I explained. “Oh, then you might be interested in our cost-per-bedroom plan”, she replied. “Huh?” She smirked, “Instead of our conventional pricing, based on the size of the home in square feet, you can specify how much you are willing to pay per bedroom.”
Twitter: The Macarena of 2009
Now that Oprah, CNN and Sarah Palin are on Twitter – has it officially “jumped the shark”? Is it the Macarena of 2009?
Like every new product or service out there, Twitter had its early adopter phase and generated a huge amount of buzz – or tweets, pardon the pun. That is definitively over. And, the most damning issue is that Nielsen reported last week that over 60% of first-time users of Twitter do not return to the service after one month, starting a new trend of so called Twitter Quitters.
Google Relaxes Trademark Bidding Policy in Additional Countries
Google recently announced that it is extending the trademark policy currently active in North America, the United Kingdom and Ireland. This means Google will no longer investigate trademark violations in 194 countries including Japan, Russia and South Africa, beginning in June of this year.
Search Grows Up
Last week I attended MediaPost’s Search Insider Summit conference. I wanted to share the major discussion points from the sessions and make an observation — that the majority of the conversation was not about search marketing as a stand-alone discipline, but rather about search marketing’s role in overall marketing and its integration into process and measurement of advertising. These are the panels that I thought had the most valuable takeaways:
Moving and removing negative content
Reputation Management is frequently talked about in the search engine world even to the point where Google is sometimes referred to as a reputation management engine. This is and will continue to be an important issue for both individuals and corporations around the world.
Focusing on corporations, what do you do if negative or less than positive content related to your brand or corporate name begins to show up within search engines?
Audit Score v2.0 Measures SEO Health
This morning Covario announced the latest release of Covario Organic Search Insight which includes Audit Score v2.0. Audit Score v2.0 is based on proprietary data developed by Covario from audits conducted on over 500 different websites across its customers.
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