Posts from — July 2009
Lord of the Bing
One Bing to rule them all, one Bing to bind them, one Bing to bring them all and in the darkness bind them
B-OO! Will Bing and Yahoo Scare Google?
The saga continues… we’re entering a new stage as Microsoft and Yahoo have agreed on a partnership around search advertising. The purpose of this post is to describe Covario’s views on what this partnership means for our clients — the world’s largest search advertisers.
What’s the Deal?
Bing AdCenter will become the global paid and organic search [...]
Covario Challenges Economics of SEO for Large Advertisers with D3
Covario, Inc., the leader in interactive marketing analytics, today announced a new, economics-based solution for managing online presence that challenges the traditional agency model. With its launch of D3 — Data Driven Decisions for Search Engine Optimization (SEO), Covario has identified an automation-driven solution that dramatically reduces inefficiencies in large scale SEO management programs by automating processes that consume an estimated 30-40 percent of current investment.
Google Following the Breadcrumb Trail – New Breadcrumb Display May Have Impact on Google Ranking Algorithm
By Mike Gullaksen and Jeff MacGurn
We recently noticed something new on Google — breadcrumbs showing up in the SERPs instead of a site subfolders for the url. We believe this is part of a test by Google regarding click through rates as they relate to what is displayed.
The example below shows results for “mens pinstripe [...]
Did MSN Get Bling from Bing?
MSN launched Bing officially on June 3, 2009. So with a month of performance information under our belts – is Bing making a difference? We investigated two issues:
Have the key metrics of search platform effectiveness – Click Through Rate, Cost Per Click, and Conversion Rate – improved on the new platform?
Are advertisers spending more of [...]
Second Quarter Paid Search Spending Continues to Decline – Expectations for increase in Second Half of 2009
The high tech advertiser sector shrank paid search spending in the second quarter by 9% from the first quarter (Q1’09), based on our recently released report we published. The majority of this reduction was in the Americas region (17% reduction), and on Google (8%). A couple of key observations about this most recent report that [...]
Pain Points of In-House SEO: An Interview with Maura Ginty of Autodesk
I recently had the opportunity to speak with Maura Ginty, the Senior Web Manager, Global Web Content at Autodesk, the San Rafael, California based maker of AutoCAD and leader in 2D and 3D design software. Maura is a veteran Web Manager and an all-round search/SEO expert. Previous engagements included similar positions at Symantec and Lonely Planet, and she was a speaker at Search Engine Strategies in New York and Chicago – Maura will also be speaking at the upcoming SES San Jose.
Engaging IT for SEO Success
I frequently meet with large advertisers to discuss SEO as it relates to their business goals and objectives. I enjoy these conversations and seemingly so do the advertisers… at least until the topic of implementing changes to support the SEO initiative comes up.
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