Posts from — August 2009
SaaS is dead, long live SaaS!
These are all great models, but they miss a key new model that we at Covario are starting to see: large companies such as Intel and P&G licensing software and expecting some strategic services along with it—not just the setup and maintenance of the software, but the actual strategies and execution of the business processes around it.
Pitching for budget, headcount, raises and promotions
Want more budget and/or headcount? Want to be viewed as strategic and not just tactical? Want to be your CMO’s “go-to” person?
At Covario, I work with a number of Fortune 500/Global 2000 advertisers, and often find search marketers inside these large organizations challenged by similar issues:
Tim Elam wins for wearing a D3 shirt at SES San Jose
Tim Elam from Birthday Direct, Inc. receives $100 from Jeff Johnson for wearing the Covario “D3 – No Magic, Just Method” t-shirt. Thank you Tim!
Book Mark it-> del.icio.us | Reddit | Slashdot | Digg |
Congrats to Stephanie Heffernan who won $100!
Congratulations to Stephanie Heffernan one of our D3 T-shirt winners! Way to show your Covario spirit!
gvtfnyjzrk
Book Mark it-> del.icio.us | Reddit | Slashdot | Digg |
Congratulations to Brian Tesfazghi a D3 T-shirt winners!
Thank you Brian Tesfazghi from Tesfa for wearing the Covario “D3 – No Magic, Just Method” t-shirt.
Book Mark it-> del.icio.us | Reddit | Slashdot | Digg |
Congratulations to Brandy Dettmer one of our D3 T-shirt winners!
Brandy Dettmer receives $100 from Russ Mann for wearing the Covario “D3 – No Magic, Just Method” t-shirt.
Book Mark it-> del.icio.us | Reddit | Slashdot | Digg |
First Winner Announced for the Covario D3 Campaign at SES San Jose!
Congratulations to our first Covario D3 T-shirt Winner Aditi Karandikar. Her prize for wearing one of these colorful shirts is a digital photo frame. Over 700 t-shirts were given away Tuesday and Wednesday at SES San Jose sporting the title “No Magic, Just Method.” Promoting the truth that there is no magic to SEO… [...]
Bottoms Up! Paid Search Spending for High Tech Advertisers Trends Upwards in July
With July completed, we took a look at spending levels and sure enough, they are up by 12% from the average burn rate in Q2. Google spending was up by 9%, with the other search engines up even more. We continue to expect spending to grow throughout the balance of the year.
Procter and Gamble Wins SEW Award for Most Innovative Use of Search Engine Optimization
And the winner is… P&G for Most Innovative Use of Search Engine Optimization!
Two awards in one day! It’s a great day for Covario clients.
Adobe® Acrobat® 9 Wins SEW Award for Most Innovative Paid Search Program
Today at Search Engine Strategies San Jose, Search Engine Watch announced the winner of the Most Innovative Paid Search Campaign category. Congratulations to the Adobe / Covario team on another award-winning program!
Subscribe via RSS
Follow us on Twitter