Posts from — August 2009
Covario Advances Strategy for Managing Large Scale Search – Beginning with SEO
Covario Inc., the leader in enterprise-scale search marketing solutions, today at SES San Jose announced an advancement to its business strategy to further integrate its award-winning analytics automation technology offerings with its agency services due to the growing advertiser market demand.
Covario Clients Nominated for Search Marketing Excellence
Covario, Inc., the leader in interactive marketing analytics, today at Search Engine Strategies San Jose announced that three of its clients – Intel Corporation, Procter & Gamble and Washington Post Digital – have been named finalists in the 2009 Search Engine Watch (SEW) Awards. Designed to recognize excellence in search engine marketing, inspire innovation and encourage new ideas, the SEW Awards acknowledge outstanding marketers in 14 different categories.
The Introduction of the Gen X CMO
The new CMO is also a CIO, CTO and CFO as well, and they will be more comfortable doing more in-house, running the numbers, and not requiring big media or big agencies to get the work done and make results happen.
Most importantly, the new CMO will demand accountability and ROI from their staff, their spend and their partners. “Marketing is the new Finance,” says Ann Lewnes, CMO of Adobe. The new CMO will know how to facilitate conversations but not dominate them, they will simultaneously be global and local, they will use more highly targeted and sophisticated messaging through more nichey and organic channels to influence specific constituent personas.
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