Posts from — September 2009
Covario clients Accenture and P&G quietly launch important digital marketing initiative
Covario clients Accenture and P&G announced a new practice called Accenture Interactive, with P&G lauded as the first anchor client. Accenture Interactive is “a new business that Accenture has established to help companies develop world-class digital marketing capabilities and optimize online/offline investments.
The Second Wave of Display: Math and Science Rule the Day
The Google machine can’t be stopped however, and last week the firm launched its new offensive in digital marketing, with DoubleClick AdExchange v2.0. Unlike Ms. Millard and many other agencies, publishers, and ad networks, who fear this revolution as the ultimate battle of art and science, we believe that this product launch, in conjunction with Adobe’s acquisition of Omniture, further accelerates the perfect blend of accountable creativity and a new wave of art and science together.
Making Marketing the new Finance: Adobe Purchases Omniture
Ann Lewnes, the Chief Marketing Officer of Adobe, has said that “Marketing is the new Finance” — meaning that the digital age is driving the corporate marketing function to become accountable for spending in a far more rigorous way than the old “reach and frequency” metric days. Adobe officially put its money where its marketing [...]
SEO Tips for Dynamic Websites
Typically, a search engine spider cannot index dynamically generated web pages, especially those with more than three (3) name-value pair parameters.
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