Posts from — October 2009
Microsoft and Google Announce Integrated Results from Twitter
Last week, both Microsoft and Google announced they would be integrating results from Twitter in their search results. Twitter’s real-time tweets will be indexed and presented in a structured way for relevant user queries. Additionally, Microsoft announced that Facebook status updates will also be indexed. Not to be outdone, Google announced their Social Search initiative that provides content relevant [...]
Pricing Launch Drives Improvements in Yahoo CPA
On September 9, Yahoo launched a new dynamic pricing program which allows advertisers to drive improvements in return on investment. Dynamic pricing is a way in which Yahoo is adjusting bid prices, or click charges, for paid search based on an assessment being made of the traffic coming from various sources within the Yahoo distribution network. According to Yahoo, they look at “click quality”
Is your SEO glass half full or half empty?
Last week, Twitter announced that it is in advanced talks with both Microsoft and Google to help incorporate Tweeter data into search results pages. The announcement seems to be tied to the push by major search engines to incorporate real-time results into their search pages.
Yahoo’s Exclusion of Inclusion
Well, today it appears this dilemma has been resolved. This is likely a result of the ongoing discussions between Microsoft and Yahoo regarding the application of the Bing algorithm and how the Bing technology will work within the Yahoo structure. Bing does not offer paid inclusion (MSN dropped Inktomi after the Yahoo acquisition in 2004), and now, neither will Yahoo.
Check out Adobe on AdAge… “Why Adobe Abandoned Physical Product Launch Events”
Here’s a great video clip of Ann Lewnes, CMO of Adobe talking about how Adobe has shifted 74% of its entire advertising budget to digital venues with the recent launch of Adobe CS4 going completely digital.
Leveraging Real Estate and Analytics to Fine Tune SEO
Think of each of your pages as “properties” that can potentially show up on the Google Search Engine Results Page or SERP (similar to the Real Estate MLS). Each of these properties comprises a bunch of different SEO elements like your title tag, meta description, h1 tag, body content, link text, etc…
Tis The Budget Season. Expect 10-15% Growth in Paid Search in 2010
Our advice to customers, based on both the dynamics we are seeing in the 2H’09 data and on our conversations with customers is that paid search advertising budgets for the high tech sector will be 10-15% above 2009 levels — and advertisers will need to maintain at least this level of budget growth to maintain online market share.
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