Posts from — November 2009
Start Spending at the Sound of the Bing
With the mid-point of Q4 past, we did a check on how paid search spending is growing since the end of Q3. Through November 15th, we have seen global paid search growing at 18% over Q3 run rates, with 25% growth in the US alone. This is faster than we predicted in our Q3 [...]
The “Agency of the Future” will not be an Advertising Agency – it will be a Marketing Solutions Company
And in the current economic climate, they are being forced to do a lot more with a lot less, especially less staff. Thus, it only stands to reason that a new breed of CMO would demand a new breed of agency—and it will no longer be an ad agency, it will be something new — a “marketing solutions” company, a “marketing consultancy,” or something that hasn’t even been named yet.
Rochelle Sanchirico Recognized at 6th Annual Stevie Awards
Congratulations to Rochelle Sanchirico from Washington Post Digital for nabbing a Stevie Award at last Friday’s Sixth Annual Stevie Awards for Women in Business.
Creative Thinking: New Capability in Covario Marketing Action Platform Drives Performance Improvements
In the last release of the Covario Marketing Action Plaform, we released a new Creative Analysis solution to help our agency customers test creative concepts at scale. Testing creative is notoriously difficult process given the data and process issues involved, however we believe that performance (ROI or CPA) can be improved by 10-15% through improved creative alignment with landing page content.
Intel’s Sponsors of Tomorrow Campaign named Finalist for Two DPAC Awards
Congratulations to Intel and Covario for being named as finalists for two Digital Publishing & Advertising Awards!
Intel’s “Sponsors of Tomorrow” campaign has been named as one of three finalists for “Best Digital Integrated Campaign” and one of two finalists in the category of “Best Search Campaign.”
Getting Organizational Support for SEO and SEM Projects and Campaigns
Getting great results from SEO, especially at large companies, is not just about understanding the latest nuances of Google’s algorithm, or being an expert linkbaiter, or quality score smoother. More often, it’s about managing organizational dynamics, leveraging best practices in project management, and being a great influencer.
Digital Scores A Comeback
As predicted in the first part of this blog, as technology vendors take over the agenda at ANA from classic brand advertisers – the discussion of digital advertising comes to the fore. Diane Brink of IBM discussed Smarter Planet…
TV Ads – 4; Digital – 0
The Association of National Advertisers conference is taking place in Scottsdale, AZ this weekend. It’s a great conference, with senior level marketing and advertising leaders from the largest advertisers in the US. Being a digital advertiser, one would think the big topic would be the increasing way in which consumers have fragmented their approach to learning about brands – from search, to display, to blogs, to viral marketing.
Covario and Adobe Search Marketing Program Strikes Gold… Again
Congratulations to Adobe and Covario for securing ANOTHER of the industry’s top awards! This time, the team struck gold at the Interactive Advertising Bureau (IAB) 2009 MIXX Awards
ICANN Non-Latin Domain Names and SEO Implications
It was no surprise last week that ICANN announced approval of non-Latin domain names on a number of country codes such as .cn (China), .jp (Japan) and .ru (Russia).
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