Posts from — December 2009
Top 10 Ways to Sabotage Your Search Engine Marketing
This posting is my list of the top 10 ways I have seen advertisers sub-optimize their performance in search. Some are due to technology limitations, misunderstanding of how the search engine algorithms work, or limited resources. However, deployment of these tactics does drive results — we’ve done them and measured what happens. They really do work.
Google Calls a New Play: New Android Phone Impacts Market
Google has seen searches on mobile devices increase by 30% in the first half of the year, and they intend to grow this developing channel. The New York Times confirmed that Google is planning to launch a smartphone in early 2010. Google has made no official announcement yet, although their mobile blog states that they have distributed the handset to employees solely for testing new technology and features.
Google Gets Personal
Google announced a new personalization service that will impact the natural search results. The new process will monitor individual user selections over time and present natural search results driven by past behavior. There are ramifications for advertisers trying to drive higher rankings leveraging Search Engine Optimization (SEO).
Think Bigger and ‘Move The Needle’ in your CMO and Executive Communications
Would you rather be known as a great search marketer, a great marketer or as a great business person and leader?… the meeting killer: the team SEM expert gets his once-every-six months opportunity in front of the CMO and starts expounding on $1.05 CPCs, 28.5% bounce rates, and how many thousands of pages have been indexed by Google. The CMO leans back in her chair and asks, “that’s all well and good, but…
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