Posts from — January 2010
Sabotage your SEM #9: Pay to be #1
Search marketers sometimes find themselves in exactly this situation, able to buy a certain number of clicks for a particular price, or buy exactly the same clicks for a fraction of the price.
Building an End-to-End SEO Solution: Why Covario Bought Netconcepts
Today we announced the acquisition of Netconcepts, which is a strategic game changer in the world of SEO management for large brands.
Sabotage your SEM #10: Compete Against Yourself
Just as you could bid against yourself on eBay, you can raise the amount you spend per click via the Google AdWords (and other paid search) auctions by getting multiple ads for your company onto the same search engine results page (SERP).
Bing Cuts into Google Market Share in the US
For the second straight quarter (Q3 &Q4’09), paid search advertising in the high-tech and consumer electronics sectors grew by double digits. In fact, growth between Q3 and Q4 was a very robust 16%, far beyond previous expectations. This was due in large part to a growing demand for ad space by consumer electronic companies during the holiday season.
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