Posts from — March 2010
Some Business Mentoring for Search Professionals with Keith Krach
I usually use my space on Actionable Insights to discuss very specific aspects of search marketing and digital advertising. However, this time I am going to use my space to relay some information from an interview conducted with Keith Krach, who is on Covario’s Board of Directors. I have talked with Keith a number of times since he joined our Board last year – and he has been a huge influence on my professional career.
Covario’s Take: Google Pulling Out of China…Winners and Losers
In our view, the biggest losers are the Chinese citizens, who may not have as much Internet freedom as they’ve come to enjoy.
Covario Assesses Google’s Exit from Mainland China
While this appears to be a clever technical and legal maneuver, we believe this approach will be blocked by the Chinese government shortly as it violates the spirit, although perhaps not the letter, of the laws in mainland China.
Building Scalable SEO Programs – Now & For The Future
A few weeks back I spoke on a panel at SMX-West in Santa Clara, California. The title was “Industrial Strength SEO”, which was basically about building scalable SEO programs. My panel included Search Engine Land’s Vanessa Fox as moderator, Eric Enge of Stone Temple Consulting, David Lloyd of Cisco, Marshall Simmons of the NY Times. [...]
Q1 Global Search Spend Up 16% Over Q1, 2009
What is a more relevant comparison is how the paid search advertisers are spending versus Q1 of 2009 – remembering that we saw a huge decrease in spend last year (average of 30-35% globally) as the impact of the Great Recession hit our customers. Spending in APAC is up 25% from last year in Q1, it is flat in EMEA (+.31%), and up 22.18% in Americas. Overall, spending is up about 16% — right on the Covario forecast.
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