Posts from — April 2010
Google Announces Site Load Speed Affects Ranking
By now you’ve probably heard the news that Google is factoring in site load times into its ranking algorithm. Many of you out there are probably asking yourself the same questions after hearing the news which is, “Do I need to adjust my SEO strategy?” and, “How will this affect my pages?”
Digital Marketing Moving More In-House
But most importantly, they are more likely to do more in-house, with their own people and with licensed SaaS software and new kinds of analytics.
The Ad Business Just Got More Interesting – iAds and Promoted Tweets
While these ad platforms are both in their infancy, we expect targeting of various types (demoraphic, location-based, category, keyword) and numerous biding models (CPC, CPM, sponsorships) to be tested.
Paid Search Spend Down in Q1’10 from Q4’09
Overall paid search advertising spend was down 7.6% between fourth quarter 2009 and 1st quarter of 2010. Spending in the Americas region was down 11.9%, while increases in spend were experienced in APAC by 19.6% and EMEA by 5.0%.
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