2010 June | Actionable Insights

Posts from — June 2010

If Attribution Modeling is the Answer; What Was the Question?

by Craig Macdonald | June 15, 2010

Covario’s view is that the attribution modeling discussion is a red herring. Like ERP before it, it has become a buzz word that vendors and marketers use to describe a class of problems – and depending on whom is discussing the issue, can mean very different things.

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Google Pushes Mobile Application Advertising

by Ting-Yu Liu | June 4, 2010

Mobile web usage is in undeniable growth as more and more people adopt the use of smart phones. With the continuous sophistication of mobile applications, users are accomplishing more of their tasks on-the-go and not in front of a desktop or laptop. Online marketers will need to adapt to their audiences’ web behaviors.

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