Posts from — August 2010

Paid Search Market Share Up Strong at 3rd Quarter Mid-Point

by Craig Macdonald  |  August 20, 2010

Projected growth in paid search advertising is up strongly in third quarter (Q3) – 33% over the second quarter (Q2) and 21% higher than a year earlier.

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Google Adjusts International Trademark Policy; Actions to Stay On Top

by Sabrina Gallier  |  August 13, 2010

This week, Google made two (2) adwords policy announcements that will increase competition in international markets.

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Back to the (Agency of the) Future – Software and Marketing Collide Again

by Russ Mann  |  August 10, 2010

The Agile software development methodology focuses on rapid iteration through cross functional and adaptive teams to quickly develop and evolve software, and even change requirements mid-stream based on the needs of the market.

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Google “Brand” Refinements

by PJ Fusco  |  August 4, 2010

In other words, Google’s focus on brand searches produce “brand” + “keyword” search refinements that could allow online retailers with a way to show up on 5x the search results pages if they carry all five brands.

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